AFC Ajax sees no objection to the sideline activities of technical director Jordi Cruijff. The club has a protocol to explicitly prevent conflict of interest. Jordi Cruijff has been promoting his father's football philosophy through Cruyff Football, offering training camps, consultancy services, and education programs. These activities overlap with AFC Ajax's commercial domain, which markets knowledge and methodology worldwide through its Coaching Academy. Both AFC Ajax and Cruyff Football operate in the same market: training coaches, organizing camps, and exporting football vision. While AFC Ajax generates millions annually through these activities, Cruyff Football offers similar programs, sometimes at high prices. This could potentially conflict, says Marjan Olfers about Jordi Cruijff's sideline activities. She is a professor of sports law at the VU and was a member of AFC Ajax's supervisory board between 2011 and 2012. Taking the coaching education program, for example, could lead to a conflict of interest, as coaches trained by Cruyff Football might join AFC Ajax. From a legal perspective, caution is advised. Professor of corporate law Manuel Lokin notes that the interests of Cruyff Football and AFC Ajax 'can bite each other.' The question is how they have ensured that this does not happen. AFC Ajax has had a protocol in place since 2024 to explicitly prevent conflict of interest. This protocol states that board members may not compete with the club. However, it remains unclear how Cruijff's activities align with this protocol. The club itself maintains a formal stance. Before their appointment, all board members, including Jordi Cruijff, underwent a thorough process. In line with all applicable regulations, including the Conflict of Interest Protocol. Based on the information requested and provided by them, discussions were held with them about possible other relevant interests. After their appointment, this monitoring continues. This is an ongoing process, and at this time, there are no indications that anything is not in line with the regulations, including the mentioned protocol. However, the appearance remains, especially since the commercial activities of Cruyff Football and AFC Ajax are getting closer and closer. For now, it seems that no one at AFC Ajax has any trouble with this, notes bestuurswetenschapper Marilieke Engbers. They are too happy with Cruijff as a technical director. It can change if the sentiment shifts.